GHOST: RESPECT THE FLOWER SERIES

GREEN STREET AGENCY 

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THE PROJECT: We’re celebrating the world’s best cultivators by documenting and highlighting all that goes into growing the highest quality cannabis. Titled ‘Respect The Flower’, we will be creating a content series that goes behind the scenes at grows to document the painstaking effort, the enormous time, and expertise that results in world-class cannabis. The content captured will live across digital and social channels.

THE GOAL: To fundamentally change how the world, cannaseurs and novices alike, view the incredibly intensive art of cannabis cultivation in a series of short form videos.

THE TARGET: Both the cannabis community and outsiders who are looking to learn about the plant. Think the movie SOMM for wine, it appealed widely to novices, but also to experts as well or Chef’s Table.

CLIENT REFERENCE FOR CONTENT (Not HOSTED)

Project total: 3 Initial, 10 total growers, 1 Day Of Filming Per Cultivator

Locations: Oakland, Los Angeles, San Diego

1. The Stories. Interviews with the growers capturing the stories behind the years of work and struggle that has led to what exists today.

2. Documentation of the grow, flower, cultivation practices, testing, etc. Spanning from genes to seed, to trimming, to harvest, to drying, and so on

3. Strain Highlights. Sub-segments that feature the signature strain(s) from each grower b. Usage of the GHOST device to taste signature strains


IDEAS

THE SERIES WILL OPEN UP WITH A FEATURED GROWER, IN A LOCATION OUTSIDE OR BEYOND THEIR PLACE OF WORK. THEY COULD BE ON THEIR WAY TO SOMEWHERE, TINKERING WITH AN OBJECT, STARTING THEIR DAY -- WHICH WILL DRAW THE VIEWER INTO THEIR PERSONAL LIVES.


WE HEAR AN INTRIGUING INTRODUCTORY SOUNDBITE FROM THE CULTIVATOR BUT MAINTAIN THE VIEWER'S CURIOSITY. WE'LL REVEAL THEIR GROW AS WE TRACK THEM INSIDE TO GET A GLIMPSE OF THEIR OPERATION.

AS THEIR STORY CONTINUES ALONG, WE'LL MIX IN A SEQUENCE OF SHOTS THROUGHOUT THEIR WORK SPACE, FLOWER CLOSE-UPS, AND AS MANY STEPS OF THEIR CREATIVE PROCESS. THEIR VOICEOVER NARRATION CONTINUES AS WE SEE THEIR DAY-TO-DAY ACTIVITIES AND THE HARD WORK IT TAKES TO CULTIVATE THEIR WORK OF ART.

EACH SEGMENT WILL CLOSE WITH OUR GROWER OUTSIDE OF THEIR PLACE OF WORK -- AS THEY RELAX AND SHARE A FINAL THOUGHT ABOUT THE SATISFACTION THEY RECEIVE WHEN THEY GET TO SHARE THE FRUITS OF THEIR LABOR.

THE INTERVIEWS WILL BE PREDOMINATELY DRIVEN WITH A VOICE OVER TREATMENT AND BE FOCUSED ON THE GROWER’S INDIVIDUAL JOURNEY AND STYLE. THE INTERVIEW WILL EXPLORE THEIR AGRICULTURAL BACKGROUND AND SIGNATURE CULTIVATION PRACTICES. EVERY STORY WILL INCLUDE QUESTIONS CENTERED AROUND THE THEME OF “RESPECT THE FLOWER."

EACH SEGMENT WILL MARINADE ON THAT PHRASE AND WHAT IT MEANS TO THEM. AT THE CONCLUSIONS OF EACH STORY, THE VIEWER SHOULD FEEL LIKE THEY GOT TO KNOW THEIR GROWER INTIMATELY AND WHAT TRULY INSPIRES THEM. GROWERS ARE NICHE AND SPECIAL -- WE WANT TO GET INTO THEIR MINDS!

THESE SHORT STORIES WILL BE FILMED IN A MODERN DOCUMENTARY STYLE AND INTEND TO CAPTURE AN INTIMATE LOOK INTO THE GROWERS LIVES. WITH THE PROPER PRE-PRODUCTION, DUE DILIGENCE, AND RESEARCH, WE WILL SHAPE THE VIDEOS BASED ON THEIR STORY TO MAKE SURE IT’S UNIQUE AND AUTHENTIC TO THEM.


TO KEEP THINGS MOVING, WE PLAN ON INCORPORATING A SIMPLE CAMERA SETUP AND AIM TO RELY ON NATURAL LIGHT WHENEVER POSSIBLE. THIS WILL MAKE OUR GROWERS SEEM REAL AND AN OBJECTIVE LOOK AT THEIR CRAFT.


ADDITIONAL REFERENCES


RELEVANT WORK EXAMPLES